Each client features distinct coping mechanisms used to avoid confronting their hearing loss, and each has unique reasons why they’re not ready to buy. The learner is guided through a careful process of collaboration with each client to create a picture of their desired lifestyle outcome. Their goal may be to have fun with their grandchildren again, or safely bike on busy streets. The training’s target audience learns to develop skills they need to motivate their clients, while overcoming typical patterns of customer resistance.
Through a SwissVBS designed internal marketing campaign and in combination with other training and coaching methods, Connect Hearing was able to create sales know-how and brand awareness that united everyone behind a single goal, offering the best possible service to Connect Hearing’s clients. And unite they did: store operators started to change their behaviour to offer even better customer service and achieve better sales results.