How do you transform a 3-day in-person workshop into an immersive active learning experience? How do you motivate learners who are already resistant to training before even approaching a solution? How can you frame content in such a way that it creates immediate performance impact? These are some of the questions on our mind when thinking about content.
What’s the real objective?
Our content analysis process looks past the superficial. Organizations have mandates and key messages, but what is the larger goal at hand? Is the goal to have an improved onboarding experience? Or is it to reduce new employee turnover rates? By working closely with our clients, we get to the heart of the matter and frame content appropriately.
Learning as an experience
We respond well to stories, to scenarios, to narratives – situations that we can identify with. Through our character-driven and fully animated stories, we bring learning to life – learning that is enjoyable and memorable. Learning also needs to be challenging yet inspiring – something that captivates and compels the user to take command of their own learning experience, making them active agents in their own development. With this in mind, we develop content that is rich in media, interactive, accessible and engaging.
Micro-Learning: Personal, Reusable, Consumable
Central to the learning experience is the way learning is broken down. Content needs to be individualized, easily accessible and must be framed in a way that helps people get from learning to doing.
Our approach to content is really about quality over quantity. We deliver content in short, fast-paced and highly interactive micro-learning modules – each app (learning module) addressing a particular topic and a precise learning need. When it comes to effectively presenting content, we believe less is more.