The needs, usage pattern and expectations of the mobile learner are fundamentally different from that of the web learner. This has profound implications for how corporate learning content is authored and delivered to employees, partners and customers who spend an increasing share of their time on their smartphone and tablet devices. Organizations want to ‘go mobile!’, but how is this effectively executed?
Mobile. Learning. Experience
We place equal weight on each of those words and do not compromise one for the other. Mobile learners expect to have access to their learning anytime, from anywhere. They expect “bite-sized” course material that has been designed specifically for the small screen size and form factor of their devices. They need to start a course on their iPhone and complete it on their Android tablet, with or without a network connection, and expect a customized experience, tailored to their role and just-in-time learning needs.
The importance of a sound mobile strategy is critical. Mobile learning is more than extending your web-based courses to smartphone and tablet devices. Inspired by the rise of mobile, we believe in a “push” and “pull” approach to deploying content. Consider how content works on a smart phone. Users are “pulled” to content that is relevant to them (i.e. apps) and then relevant information is “pushed” (i.e. push notifications) to them when needed. The intuitive design of an app, seamlessly allows users to quickly access content they need, when they need it.
As organizations make the jump to mobile, it is still necessary to be platform agnostic. The notion of a unique mobile experience disappeared with the advent of mainstream responsive design. We believe in responsive design so that your learning investment can continue to grow. Learners need to have a unified learning experience, no matter what device they are accessing their training from.