For SIGA, a Swiss manufacturer committed to energy-efficient buildings, having an agile salesforce is the company’s competitive advantage. In addition to effective selling skills, SIGA’s sales professionals need to read selling situations in the moment and draw on a diverse set of skills quickly and effectively. The company needed a learning solution that could both transfer knowledge and help sales professionals develop their selling agility.
A comprehensive sales skills transfer program was created for SIGA focused on sales onboarding products and processes. The program design centered on challenging sales scenarios and just-in-time resources.
To help them take over content creation and learning design, SIGA’s team was trained in ECHO Composer. Today, SIGA deploys ECHO for pre-classroom trainings and reinforcement across multiple product lines.
"ECHO is helping us bridge the learning gap. It's an easy tool that everyone can use - just five minutes a day to reinforce all that you have previously learned. We’ve even started using ECHO as a preparation platform, helping us cut down training time and optimize in-person sessions.”
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